MONACO PR
Monaco PR is a luxury communications agency based in London. We offer expertise in hospitality and lifestyle PR and marketing, connecting your brand to an aspirational audience, through press and brand affiliations. Our network of contacts spans the United Kingdom, EMEA, Asia and the United States.
WHAT WE DO
Media Relations
Leveraging our extensive media contacts, we will ensure that your brand is kept top of mind within the right sectors. We pride ourselves on our relationships with the media, nurtured over the course of nearly twenty years within the luxury travel industry. Our black book of contacts extends beyond the UK to encompass international markets, enriching our communications offering and your audience reach.
Launch Campaigns
Whether it be one day, one week or one year; we tailor launch campaigns and pre-opening activities to announce your brand to the marketplace. Working as your extended team, we believe in collaborative partnerships and devising a plan that delivers your unique ethos and speaks to your target audience.
Communication Strategy
Effective and measurable communications strategies devised to raise your profile and impact your bottom line. From traditional to new media, roadshows and press trips, we can tailor a communications plan that speaks to the consumer in a meaningful manner.
Brand Partnerships
Having garnered nearly 20 years within the luxury PR & Marketing sector, our network spans Hospitality, Lifestyle, Fashion and FMCG. If we can’t assist you personally, then rest assured we know someone who will. Relationships are key to our culture, and we believe in a cross-pollination approach to provide well-rounded campaigns.
Copywriting & Translation
Monaco PR has extensive experience collating sales and marketing tools, from in-house Electronic Direct Mails to company collaterals. We are a certified member of the Institute of Translators and fluent in Italian and French, ensuring a streamlined and straightforward communication flow with international brands.
Crisis Planning
Monaco PR has affiliations with leaders in the Crisis Planning arena and is CPD accredited in Crisis Communications by the PRCA (Public Relations & Communications Association). We would be delighted to discuss this service in more detail if you have a need.
PARTNERS PAST & PRESENT
WHAT THEY SAY
“I met Aysem at the Sustainability seminar run by Trend in 2019 and we immediately hit it off over our shared love of travel and corporate social responsibility. Since working together, we have highly valued her input in helping take us forward to the next level in our journey with her communications expertise and valuable network’.”
Libby Hinsley, Director of Operations, Traveljar
“Aysem is a hard-working and dedicated professional with a proven track record of delivering results. She is creative, has strong communication skills, is well organised and a good strategic planner. I rate her highly.”
Robert Touzel, Regional Director Sales & Marketing (2011-2015), Langham Hospitality Group
“I always enjoyed working with Aysem. She is a true brand ambassador and was always reliable and efficient in keeping me in the loop about progresses and developments and, very importantly, it was a true pleasure to have her around. She is a very positive person who gets things done, combined with profound market knowledge and excellent relationships. She did an outstanding job organizing a large media event for The Ritz-Carlton Hotel Company on the occasion of the global launch of our new customer loyalty programme.”
Marion Schumacher, Regional Director Public Relations Europe (1999-2011), Ritz-Carlton Hotel Company
OUR STORY
With Turkish-Italian parents working at Four Seasons Hotel at Park Lane in the 1970s (then ‘Inn on the Park’), Aysem has hotels in her DNA. Fast forward to today and she has nearly twenty years’ experience of her own in hospitality and lifestyle communications.
The breadth of her experience, spanning in-house, corporate and agency environments, is unique. On the agency side, she has overseen the strategy for several high-profile clients at PRCO, Mason Rose and Purple PR including The Ritz Carlton Hotel Company, Abercombie & Kent, Momentum Adventure and Hotel Le Bristol Paris; to name a few.
Aysem’s first foray into the in-house arena was at the London sales and marketing office of Preferred Hotel Group, where she led communications for the brand across EMEA. Her big move came later in 2014 when she joined The Langham, London, fulfilling a long-held ambition to work for this ‘Grand Dame’ property. She completed her tenure at The Langham five years later as Director of PR & Marketing Communications EMEA and was awarded a ‘Langham Luminarie’ in 2015, a company-wide initiative acknowledging outstanding colleagues.
During her career, Aysem has worked on a number of high-profile launch events. Most recently in 2019, she assisted Mandarin Oriental Hyde Park, London to deliver their ‘Reinvented and Reimagined’ re-launch of the iconic property.
She has had many such highlights throughout her career - a cocktail with Ian Schrager and The Sunday Times for the launch of Public Chicago and tea with Prince Al Waleed and The Evening Standard for the opening of Four Seasons Hotel Cairo being two that come to mind. Her memory bank of anecdotes and travels are enough to fill a book, and she cherishes each and every one of them.
Aysem is fluent in Italian and French and lives in South London with her husband and two daughters.